Stage 4: "I identify my unique authority and territory"
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REVELATION MATRIX WORKSHEET
The Refiner's Fire Leadership Academy
Stage 4: "I identify my unique authority and territory"
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INSTRUCTIONS:
- This worksheet helps you get ruthlessly specific about WHO you serve,
WHAT you offer, and WHERE you build
- Be as specific as possible - generality kills authority
- If you can't fill in all sections, that's okay - keep refining
- Test your answers with the exercises at the end
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PART 1: IDENTIFYING YOUR WHO
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DEMOGRAPHIC SPECIFICITY:
Age range: _________________________________________________
Gender: ____________________________________________________
Geographic location: _______________________________________
Socioeconomic status: ______________________________________
Cultural/ethnic background (if relevant): __________________
SITUATIONAL SPECIFICITY:
What specific struggle are they facing?
_____________________________________________________________
_____________________________________________________________
What stage of the journey are they in?
☐ Pre-crisis (heading toward trouble but haven't hit bottom)
☐ In crisis (actively struggling, at rock bottom)
☐ Early recovery (0-2 years out)
☐ Long-term recovery (2+ years out)
☐ Other: ___________________________________________________
What institutional context are they in?
☐ Currently incarcerated
☐ Recently released (within 1 year)
☐ Post-release (1+ years)
☐ In treatment facility
☐ Post-treatment
☐ In transitional housing
☐ Other: ___________________________________________________
PSYCHOGRAPHIC SPECIFICITY:
What do they believe about themselves?
_____________________________________________________________
_____________________________________________________________
What are they afraid of?
_____________________________________________________________
_____________________________________________________________
What do they want most?
_____________________________________________________________
_____________________________________________________________
YOUR WHO STATEMENT:
"My people are: ____________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________"
EXAMPLE: "My people are: women ages 25-45 in Phoenix metro
area who are in early recovery (0-2 years) from sex trafficking,
recently released from incarceration, who want to rebuild their
lives but don't know where to start."
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PART 2: IDENTIFYING YOUR WHAT
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KNOWLEDGE FROM LIVED EXPERIENCE (what you KNOW):
☐ How to navigate [system]: ________________________________
☐ How to rebuild [area of life]: __________________________
☐ How to overcome [obstacle]: ______________________________
☐ How to recognize [pattern/danger]: _______________________
☐ How to access [resource]: ________________________________
☐ Other: ___________________________________________________
SKILLS FROM LIVED EXPERIENCE (what you can DO):
☐ Provide peer support (1-on-1 or group)
☐ Facilitate support groups
☐ Navigate bureaucracy (courts, parole, benefits, housing)
☐ Advocate for rights
☐ Connect to resources
☐ Mentor/coach individuals
☐ Teach specific skills: ___________________________________
☐ Other: ___________________________________________________
ACCESS FROM LIVED EXPERIENCE (where you can GO):
☐ Into prisons/jails (as peer mentor/volunteer)
☐ Into treatment facilities
☐ Into shelters
☐ Into communities where credentialed professionals can't go
☐ Into conversations where "experts" would be dismissed
☐ Other: ___________________________________________________
YOUR WHAT STATEMENT:
"I help them _________________________________________________
_____________________________________________________________
by teaching/providing/connecting them to _____________________
_____________________________________________________________
_____________________________________________________________
that I learned through ________________________________________
_____________________________________________________________"
EXAMPLE: "I help them rebuild financial stability and regain
custody of their children by teaching them how to navigate
family court, access housing assistance, and find stable
employment - all things I learned through my own 12-year
reentry journey."
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PART 3: IDENTIFYING YOUR WHERE
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GEOGRAPHIC TERRITORY:
☐ My city: _________________________________________________
☐ My region: _______________________________________________
☐ My state: ________________________________________________
☐ National (US-wide)
☐ International
☐ Online/virtual (no geographic limit)
INSTITUTIONAL TERRITORY:
☐ Prisons/jails
☐ Treatment facilities
☐ Halfway houses/transitional housing
☐ Shelters
☐ Churches/faith communities
☐ Community centers
☐ Online platforms (Zoom, social media, etc.)
☐ Other: ___________________________________________________
YOUR WHERE STATEMENT:
"I am called to build in _____________________________________
_____________________________________________________________
specifically serving people in/through _______________________
_____________________________________________________________"
EXAMPLE: "I am called to build in Phoenix metro area,
specifically serving people through reentry programs,
halfway houses, and online support groups."
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PART 4: YOUR COMPLETE REVELATION STATEMENT
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Combine WHO + WHERE + WHAT into ONE clear sentence:
"I serve ____________________________________________________
_____________________________________________________________
in __________________________________________________________
_____________________________________________________________
helping them ________________________________________________
_____________________________________________________________
using my experience with ____________________________________
_____________________________________________________________"
COMPLETE EXAMPLE: "I serve formerly incarcerated women ages
25-45 in Phoenix metro area, helping them rebuild financial
stability and regain custody of their children using my 12
years of experience navigating reentry, family court, and
economic recovery."
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PART 5: TESTING YOUR REVELATION
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THE CLARITY TEST (check YES or NO):
☐ YES ☐ NO Can I describe my WHO in one sentence?
☐ YES ☐ NO Do I know exactly where to find them?
☐ YES ☐ NO Can I articulate my unique value in one sentence?
☐ YES ☐ NO Do I know what to say YES to (opportunities that fit)?
☐ YES ☐ NO Do I know what to say NO to (opportunities that don't fit)?
If you answered NO to any of these, go back and refine WHO/WHAT/WHERE
until all five are YES.
THE SPECIFICITY TEST:
Read your Revelation Statement to 3 people. Ask them:
1. "Do you know anyone who fits this description?"
Person 1: ☐ YES ☐ NO
Person 2: ☐ YES ☐ NO
Person 3: ☐ YES ☐ NO
2. "Can you picture exactly who I'm trying to serve?"
Person 1: ☐ YES ☐ NO
Person 2: ☐ YES ☐ NO
Person 3: ☐ YES ☐ NO
3. "Would you know how to refer someone to me?"
Person 1: ☐ YES ☐ NO
Person 2: ☐ YES ☐ NO
Person 3: ☐ YES ☐ NO
If they answer YES to all three, your revelation is specific enough.
If they answer NO to any, you need to get MORE specific.
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NEXT STEPS AFTER COMPLETING REVELATION
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1. Update all marketing materials with your WHO/WHAT/WHERE
2. Join communities where your WHO hangs out
3. Start networking with people who already serve your WHO
4. Create content specifically for your WHO
5. Say NO to opportunities that don't fit your WHO/WHAT/WHERE
REMEMBER: The narrower your focus, the greater your impact.
Specificity is your superpower.
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The Refiner's Fire Leadership Academy
Created by NDAHIRIWE | Impact Embassy
"Your scars mark your territory."
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